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Identify a unique selling proposition (USP): Consider what makes product unique compared to competitors. This could be factors like superior quality, specialized use, or an innovative delivery method. Emphasize these specific characteristics to build a strong USP.
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Market research: Conduct market research to identify the needs, preferences, and challenges of clinics in Thailand. Understand the demand for exosomes, current market size, and growth potential. This will help tailor offer to the specific requirements of clinics.
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Build strong relationships: Build strong relationships with clinics and healthcare professionals. Offer assistance, training, and personal support to build trust and loyalty. This will not only differentiate from competitors but also promote repeat business.
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Effective marketing strategy: Develop a comprehensive marketing strategy that presents USP and addresses clinic pain points. Use a mix of digital marketing, social media, targeted advertising, and content marketing to effectively.
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Competitive pricing: Analyze competitor pricing strategies and strategically position of products. Consider offering competitive package pricing, high discounts, or flexible payment options to attract and guarantee profits for clinics.
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Ongoing education and research: Stay updated with the latest advancements in novel technologies and applications. Conduct research and clinical trials to gather evidence confirming the effectiveness of products. Share this knowledge with clinics to position yourself as an expert in the industry.
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Excellent customer service: Provide excellent customer service with quick response to inquiries, efficient order processing, and on-time delivery. Aim to exceed customer expectations and create a positive experience clinics will remember.
